Wouldn’t it be nice if one CEO/executive resume would suffice in today’s job-search landscape? It often isn’t enough because you must speak to the specific needs of that employer based on the company’s strategic agenda.
Are they looking to turnaround the company?
Are they planning to expand internationally?
Are they in need of a chief executive officer with expertise in technology startups?
As consumers, we too, source and compare to ensure we have purchased the best possible product or solution.
You, too, must start packaging (branding) your CEO leadership as a custom solution. That solution needs to solve the pain points of your target employer very precisely.
A branded executive resume is themed, nuanced, targeted –which means it is the perfect fit.
Say you learn there is a CEO opportunity with an innovative tech company that is aiming to expand their business internationally. To win that interview, you would have to highlight your international competencies and experience establishing/introducing the right financial, operational, technology, and people rigors to support a profitable international expansion.
How would that differ from a traditional CEO position? Here are a few pointers:
- Underscore global risk management with a specialization in that international setting
- Emphasize knowledge of that international market, its trends, its consumers, its competition, its challenges and most importantly — its opportunities!
- List revenue, budget, and profit performance in various international markets
- Market expertise launching human capital strategies to overcome specific cultural barriers for the development of international talent
- Brand yourself as a global citizen who understands the ‘business’ in that international/global region
As you can imagine, it becomes more complicated when you have held multiple positions across various business domains and perhaps in numerous sectors. You would then need to revisit your executive resume and re-position value that is most relevant to your target employer (front and center: customized, positioned, and prioritized).
Indeed, there are always exceptions. Depending on your career goals, you may be able to develop one resume which would only require minor tweaks before submission. It depends on your job search focus and similarity across the opportunities you are ‘hunting’ down.
Bottom-line: Wider net doesn’t always bring the best catch.