Ready to job search with a FANTASTIC executive resume? Great! Let’s get to it.
Today’s executive resume is more than achievements because at the executive level EVERY candidate is competent and successful. So, if you think contributions on your executive resume is enough to net you the best job opportunities — think again and write again until your executive resume markets a differentiating value offer.
As an executive, you are not hired simply as a ‘cog in the wheel’ but to re-invent, scale, and modernize organizations/departments/teams/business strategies. Therefore, you must clearly communicate your ‘ brand’s value offer’ and promise the BEST return on invested hire.
WRITING YOUR EXECUTIVE RESUME WITH A POWERFUL VALUE OFFER
Here is how you can begin to shape your executive value offer and scale your job search reach.
1. Tagline: What do you specialize in beyond fulfilling your role (CEO/CIO/CFO, etc.) and what does that mean for your future employer? I heard someone once ask, “What have you done with the title they gave you?”
Not, “Did you perform your job well?” and not, “Did you deliver on mandate?” Instead, they wanted to hear how this executive candidate wielded the ‘power’ of the job title to drive transformation!
2. Personal brand statement: It is not the same as a tagline. A tagline is your resume’s hook. On the other hand, a branding statement underscores your promise and expands upon your value offer, resulting in an ROI-driven personal brand.
Ingredients for an ROI-driven brand:
Value offer (tagline) + passion + specialty + legacy + your distinct signature (why you and not someone else) + emotional connection = ROI-DRIVEN BRAND!
Let’s take CocaCola for example:
They don’t say, “We are a beverage company that has been serving the global market for decades.”
To Refresh The World
To Inspire Moments of Optimism and Happiness
To Create Value and Make a Difference
(You can read the rest here)
3. Brand-aligned, high-impact examples that deepen your personal brand message: Which of the many amazing milestones in your career was game changing?
Against what kind of opposition/challenges/backdrop? Set the stage — contrast breeds perspective!
How did you…
pave the way
set a foundation
drive culture change
delivered hyper growth
changed corporate identity
yielded brand liquidity
saved the company from monetary declines
and…what were the odds?
4. What’s your overarching story?
career overview that shows a progressive story
experience that reinforces your promise and brand
clearly defined results tied to long-term goals and immediate gains beyond what was expected
5. Now prioritize and position, because it is true what they say about real estate!
Going beyond achievements by promoting a unique value offer will help you spin your experience into a personal, engaging, and differentiating tale.
Listen to other experts outside of the career services industry. They know…
“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.” ~Deepak Chopra
“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!”
– Navid Moazzez
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