Executive resume value proposition
Expert Tips On Executive Resume Branding Strategies

How to Write Your Executive Resume Unique Value Offer

Ready to job search with a FANTASTIC executive resume? Great! Let’s get to it.

Today’s executive resume is more than achievements because at the executive level EVERY candidate is competent and successful. So, if you think contributions on your executive resume is enough to net you the best job opportunities — think again and write again until your executive resume markets a differentiating value offer.

As an executive, you are not hired simply as a ‘cog in the wheel’ but to re-invent, scale, and modernize organizations/departments/teams/business strategies.

Two fundamental aptitudes that make for an incredible executive are, a capacity to manufacture and afterwards showcase techniques, and, demonstrated qualities in propelling, driving and creating groups and people. Pioneers must exceed expectations of leading. Individuals at this level must exceed expectations of big-picture thinking.

Therefore, you must clearly communicate your ‘ brand’s value offer’ and promise the BEST return on invested hire.


Here is how you can begin to shape your executive value offer and scale your job search reach.

1. Tagline: What do you specialize in beyond fulfilling your role (CEO/CIO/CFO, etc.) and what does that mean for your future employer? I heard someone once ask, “What have you done with the title they gave you?”

Not, “Did you perform your job well?” and not, “Did you deliver on mandate?” Instead, they wanted to hear how this executive candidate wielded the  ‘power’ of the job title to drive transformation!

2. Personal brand statement: It is not the same as a tagline. A tagline is your resume’s hook. On the other hand, a branding statement underscores your promise and expands upon your value offer, resulting in an ROI-driven personal brand.

Ingredients for an ROI-driven brand:

Value offer (tagline) + passion + specialty + legacy + your distinct signature (why you and not someone else) + emotional connection = ROI-DRIVEN BRAND!

Let’s take CocaCola for example:

They don’t say, “We are a beverage company that has been serving the global market for decades.”

They say…

To Refresh The World

To Inspire Moments of Optimism and Happiness

To Create Value and Make a Difference

3. Brand-aligned, high-impact examples that deepen your personal brand message: Which of the many amazing milestones in your career was game-changing?

Against what kind of opposition/challenges/backdrop? Set the stage — contrast breeds perspective!

How did you…

pave the way

set a foundation

drive culture change

delivered hyper-growth

changed corporate identity

yielded brand liquidity

saved the company from monetary declines

and…what were the odds?

4. What’s your overarching story?

career overview that shows a progressive story

experience that reinforces your promise and brand

clearly defined results tied to long-term goals and immediate gains beyond what was expected


5. Now prioritize and position, because it is true what they say about real estate!

Going beyond achievements by promoting a unique value offer will help you spin your experience into a personal, engaging, and differentiating tale.

Listen to other experts outside of the career services industry. They know…

“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.” ~Deepak Chopra

“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!”

– Navid Moazzez


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