Ready to job search with a FANTASTIC executive resume? Great! Let’s get to it.

Today’s executive resume is more than achievements because at the executive level EVERY candidate is competent and successful. So, if you think your contributions (and a few dollar signs) on the resume is enough to net you the best opportunities — think again, write again, and again, and again…until your resume markets a differentiating value offer.

As a leader, you are not hired simply as a ‘cog in the wheel’ but to re-invent, scale, and modernize organizations/departments/teams/business strategies. Therefore, you must clearly communicate your ‘value add’ and promise the BEST return on invested hire.

 

WRITING YOUR EXECUTIVE RESUME WITH A POWERFUL VALUE OFFER

 

Here is how you can begin to layer value on top of your executive career tale and scale your job search reach.

 

1. Tagline: What do you specialize in beyond fulfilling your role (CEO/CIO/CFO, etc.) and what does that mean for your future employer? I heard someone once ask (I forget where I heard it),

“What have you done with the title they gave you?”

Not, “Did you perform your job well?” and not, “Did you deliver on mandate?” –instead, they wanted to hear how you wielded the title to create!

 

2. Personal brand statement: It is not the same as a tagline. A tagline is your hook — a branding statement underscores your promise and expands upon your value offer.

Ingredients for an ROI-driven brand:

Value offer (tagline) + passion + specialty + legacy + your distinct signature (why you and not someone else) + emotional connection = SUPER BRAND!

 

Let’s take CocaCola for example:

 

They don’t say, “We are a beverage company that has been serving the global market for decades.”

They say…

To Refresh The World

To Inspire Moments of Optimism and Happiness

To Create Value and Make a Difference

 

(You can read the rest here)

 

3. Brand-aligned, high-impact examples that deepen your personal brand message: Which of the many amazing milestones in your career was game changing?

Against what kind of opposition/challenges/backdrop? Set the stage — contrast breeds perspective!

How did you…

pave the way

set a foundation

drive culture change

delivered hyper growth

changed corporate identity

yielded brand liquidity

saved the company from monetary declines

and…what were the odds?

 

4. What’s your overarching story?

career overview that shows a progressive story

experience that reinforces your promise and brand

clearly defined results tied to long-term goals and immediate gains beyond what was expected

 

5. Now prioritize and position, because it is true what they say about real estate!

 

Going beyond achievements by promoting a unique value offer will help you spin your experience into a personal, engaging, and differentiating tale.

 

Listen to other experts outside of the career services industry. They know…

“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.” ~Deepak Chopra

 

“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!”

– Navid Moazzez

 

Read more Personal Branding Quotes Here

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