Expert Tips On Executive Resume Branding Strategies Social Media & Online Identity

The Resume as Part of Your Social Media Job Search Campaign

Contrary to what you have heard, the resume still has its place in this web 3.0 world.

Despite interactive mediums, it’s still a very crucial marketing tool and essential in launching your digital marketing campaign. What has occurred? Greatly due to the explosion of social media AND now COVID-19, job sourcing and job-seeker marketing has exponentially evolved. Consequently, the way in which you write and promote your self-marketing message must be hoisted to meet market demands.

You now must be the ‘maestro’ of a digital symphony, which will compose your web persona and it begins with a resume sheet!

Whether you plan to print your resume or publish its content online diminishes NOT the resume’s importance. It is now even more imperative that you orchestrate content to deliver a unified message. What is advertised on your resume must be reinforced, complemented, and augmented by what you self-publish across various social networking sites. Substantiate the claims you have made on your resume and further position yourself as an expert.

Creative writing and content management

Begin with a resume. Then, define what social media tools will best serve to promote your brand and employability. LinkedIn? Twitter? Facebook?

  • Do you need an online portfolio to showcase images of your work?
  • Will an interview podcast be advantageous in your target field?
  • Would you benefit from a branded video?

Once you have developed your resume and identified which social media tools will be part of your job search campaign, you can strategize, publish, and manage online content.

A Few Suggestions

Do not Repeat Resume Verbatim Online: If you are developing a LinkedIn profile, decipher what you will promote on LinkedIn that you have not already communicated on your resume.

Really, what’s the point of rehashing the resume again?

Ignite a desire for others to learn more about your qualifications so they request your resume. Vice versa, create a need for the recruiter to visit your LinkedIn. Yes, you can include your LinkedIn URL on your resume. Therefore, create a short and professional URL when you set up your account.

Blogs: If you blog, again your blog’s content should not mimic your resume but it should add a dimension to your resume. Stay on topic.

Say you promote that you blog regarding the latest trends in your industry, when the employer visits your blog, that is exactly what they should discover and not rants about your personal life. (That’s for another blog.)

Twitter: If you list on your resume that your tweets are so industry targeted you have gained more than, say, five thousand followers, then that is exactly what they should learn. Additionally, your Twitter bio should provide something special that reinforces your resume’s message. If you have developed a professional site, yes, provide a copy of your resume for easier download; but again, offer the employer something new that they have not yet learned about you via your resume, Twitter, or LinkedIn.

Strategize content and unravel surprises as you project a consistent brand, which leaps off your resume onto the web. With the resume as a  starting point for your online marketing campaign, your message will come across clearly and position you as the perfect candidate.

Rosa Elizabeth Vargas
Master Resume Writer


6 Replies to “The Resume as Part of Your Social Media Job Search Campaign

  1. Rosa…I love the post. far too many just re purpose old stuff. Each new thing, whether on LINKEDIN or Facebook should offer up something new and interesting. All the time, though, focusing on how you can help the company do better.
    well done.

  2. Just wonderful advice,Rosa, delivered from a strategic perspective. So often, job seekers look at each social media option as an end in itself instead of a family of communications tools that work together to frame their candidate brand. It was beautiful to have you present them so elegantly as an integrated initiative. Without the resume as the foundation, the candidate sends exactly the fractured message that you warn against. Doing this right is hard work, so many candidates opt to avoid the frazzled nerves that come with the territory. That’s why they need you!

  3. Excellent advice as always Rosa and a great reminder that while the “copy and paste” function is a time saver and a gift to busy people, it doesn’t work too well if the same content is replicated in a range of different places. When someone, say “Joe the Recruiter” is googling a jobseeker, I guarantee he’ll think he’s really wasted his time if every link he clicks on, holds nothing new. The key is spending the time to make all parts of the jigsaw come together so that people can draw all those parts of an online identity together and see the whole person. Great advice!

  4. Hi, I’m Sharon a VP of Marketing in the Software industry and I’ve just been laid off after 4 years in my last position. I have made 6 figures for the last 10 years and have never had to look for a job before. Do you have any suggestions for a good resume writer? What are some of the criteria I should be looking for? I’m in Northern California and would prefer someone here.

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