Many careerists in a quest to outdistance other job seekers work on developing a personal brand and that is great. The mistake is that often careerists launch a personal branding campaign based on what they have been told repeatedly they are best at. What’s the problem with that? Many of us are cast into roles that we do not ENJOY just because we are good at them.
As wine ages, it becomes more sophisticated and desirable. However, when it comes to your executive resume, old and outdated does not mean mature and refined — it translates to antiquated and not in the know. Despite how ‘seasoned’ you are, the truth is, leading-edge and industry-dominant companies seek fresh-perspective thinkers at the helm of […]
“Marketing is the art of meaningful differentiation.” John Lederer A career-altering executive resume requires more than just employment narrative—the new job-search market demands that your executive resume serves as a strategic roadmap, guiding you to the right market and steering interviews in your favor. How can you convert your executive resume into a six-figure interview magnet? Allow me to help you mount […]
What has cemented the doom of many job seekers, including executives, is their inability to wrap their minds around the idea of marketing themselves with a unique identity as if they were a product. As a ‘product,’ you must clearly articulate your executive brand, unique value proposition (UVP), and promise a return on investment (ROI). Yet, […]