Wouldn’t it be nice if one executive resume would suffice in today’s job-search landscape? It often isn’t enough because every employer seeks the BEST hire for the position they have available. Why would they settle for someone whose qualifications just meet the requirements?
As consumers, we too, source and compare to ensure we have purchased the best possible product or solution.
You, too, must start packaging (branding) your leadership as a custom solution. That solution needs to solve the pain points of your target employer very individually and uniquely.
A branded executive resume is themed, nuanced, targeted –which means it is the perfect fit.
Say you learn there is a CFO opportunity with an innovative company that is looking to expand their business internationally. To win that interview, you would have to highlight your international competencies and experience establishing/introducing the right financial rigors to support a profitable international expansion.
How would that differ from a traditional CFO position? Here are a few pointers:
– Talk about risk management in different international settings
– Emphasize knowledge of international market trends and regulations
– List revenue, budget, and profit performance in various international markets (the more, the better).
– Market expertise developing international talent and financial departments, processes, frameworks, etc.
– Brand yourself as a CEO partner, supporting international growth
If you were to send this ‘international CFO’ resume to a company who isn’t looking for a CFO to help them scale internationally, you wouldn’t be the right candidate. Perhaps they are looking for a CFO to partner with the CIO in driving digital transformation; that’s the expertise they desire.
As you can imagine, it becomes more complicated when you have held multiple positions/titles across various business domains and perhaps in numerous sectors. You would then need to revisit your executive resume and reposition information so that the achievements that are most relevant and of interest to your target employer are front and center (customized, positioned, and prioritized). Equally important, your value offer would need to change so that you promise to deliver what they need. Yes, that does mean that before you write you must research and analyze your future employer.
Indeed, there are always exceptions. Depending on your career goals, you may be able to develop one resume which would only require minor tweaks before submission. It depends on your job search focus and similarity across the opportunities you identified.
Bottom-line: Wider net doesn’t always bring the best catch.