If you are in the throes of an executive job search, I bet you are aware that you need an executive resume, executive cover letter, and perhaps you have drafted an executive bio. Did you, however, consider writing a value proposition letter o (VPL)?
What is a Value Proposition Letter
A value proposition, as a standalone document, is an incredibly important job search tool, and it is rarely used by other leaders, which gives you a strategic advantage.
How does a value proposition letter differ from an executive cover letter?
Whereas a cover letter is more in-depth, framing your career story by pitching your talent, experience, and competency in alignment with job requirements– a value proposition letter/summary is a shorter write up that hones in on your unique value offer.
A value proposition letter drills down to the unique value you bring to your next employer by marketing you beyond mere qualifications.
Your VPL is focused on your sweet spot (your trademark). This letter sets you apart from your competition and is often a vital tool in an executive’s job search toolbox.
Before you begin writing your value proposition letter, ask yourself the following questions:
1. How are your skills + experiences financially beneficial to the employer?
2. What unique blend of skills do you have that set you apart from others in your field of expertise?
3. How can you help with the challenges your employer will face new challenges, amid COVID-19?
Answering the above questions will help you write a value proposition that quickly conveys your value as a leader in your space–not just a qualified executive.
How To Write Your Value Proposition
Value proposition letters are always a brief, supercharged snapshot of how you are the solutions provider they have been looking for.
Here are the finer details of writing your VPL:
Always begin with a question. (“Do you need…” “Are you searching for …”)
Briefly address a problem or challenge the company might be experiencing in the question or first paragraph.
Provide three bullet points that prove you have the experience to deliver (starting with your strongest bullet point).
Keep your sentences and paragraphs short.
Include specific metrics (dollar amounts, percentages, facts) to build credibility.
Put strong words and phrases in bold type to draw attention to key entries.
Use a friendly, conversational tone of voice ( “you” twice as often as “I”) and avoid including buzzwords/phrases.
Keep your letter concise.
Ensure your letter is easy to read by formatting the letter with a 12-point font like Times New Roman and simple style bullet points.
Make sure your bullet points briefly describe the top results you’ve delivered and that they do not exceed two lines of text.
Are you searching for an executive resume writer who can help position you for your next-level career move?
As an award-winning, expert Executive Resume Writer + Empowering Career Coach, I’ve helped global C-suite executives achieve new levels of career success using the latest resume branding and writing solutions. Here’s how I help executives:
Repeatedly produce interview-winning resumes, VPLs, cover letters, bios, and LinkedIn profiles for clients with Fortune 10/50/100/500 corporations around the globe.
Consistently brand top echelon international clients as “must-call” candidates.
Steadily provide a global perspective and trending career management strategies for pace-setting leaders that translate into an uplift in starting salary.
Within days of sending out their new resumes, many of our clients receive interest within a week, are shortlisted in the interview phase, and ultimately go on to land six-figure roles.
If you would like to achieve similar results, give me a call!
Now that you have the know-how to write your value proposition letter, there are several ways you can use it in your job search:
You can send it in direct response to a posted job (with or without your resume).
You can send it when an application does not specifically request a cover letter.
You can use it to tap into the hidden job market.
You can email it to recruiters.