“Marketing is the art of meaningful differentiation.”

John Lederer

EXECUTIVE RESUME A career-altering executive resume is not engineered by just narrating your employment history—but by way of persuasive storytelling and strategic road-mapping!

I realize you’ve probably heard this before and I bet you wondered how you can convert your executive resume into a six-figure, job-interview magnet. Well, there are several strategies but we don’t have time for a workshop right now;  therefore, allow me to help you mount a resume turnaround by first attempting to pivot your thinking. (That’s where it always begins!)

Answer the following questions and carefully weave those answers into your resume. Then reap the benefits of shifting from a passive and boring MS Word doc into a high-impact, influential marketing dossier that even you will enjoy reading over and over again!



DESTINY: Where is this resume taking you?

PURPOSE: Why do you want to go there?

TARGET: Who needs your services and why?

VALUE OFFER: What services do you offer and what problem(s) does it solve?

RETURN ON INVESTMENT (ROI): What is in it for them? Let me try again… What is your bottom-line promise?

BRAND: What is unique about how you approach your job?

DISTINCTION: Why are you good at it and how is it unmatched?

PROVE IT: How do you know you are really that good?

REINFORCE IT: How do you measure/quantify how good you really are?

Answering the preceding questions isn’t and shouldn’t be easy.  An active executive resume connects the dots for your future employer or customers. Establish yourself as a ‘wanted’ leader by not taking a laid-back approach in the writing of your career tale, because that only results in a very lifeless document. To influence and enhance the quality of interview invitations you attract, you must strategically and progressively draw in your audience by unraveling your meaningful ROI-driven story and enlightening them as to why they need YOU!


Rosa Elizabeth Vargas
Certified Master Resume Writer
Award-Winning Resume Writing Services


What is that old adage? A picture is worth a thousand words! That’s right. This is especially true now that job searching and networking is conducted almost exclusively through digital communication tools. You don’t have to be a bombshell, but you must be aware that online images have equal if not greater impact than words.  Therefore, your headshot must be on-brand, inviting, and relevant to your profession (targeting your market).

See the different impression and impact the following images have on you. Can you guess what they do for a living? One is a Life Coach, the other a Chief Financial Officer, and one is an Executive Chef (wink).



Please read our first post in this series, “Breakthrough Tips for a Sexy LinkedIn Profile.” We shared secrets that will spruce up your LinkedIn Headshot and Headline. Below you will find additional tips that will convert your LinkedIn profile into a connection magnet.



While LinkedIn’s profile is capped at 2,000 characters, you don’t have to use all the space and if you do it doesn’t all have to be occupied by words. Insert white space, bullets, and shorter sentences followed by longer sentences. This will give your LinkedIn profile some much-needed room, flow, and appeal. It will be easier on the eyes, pleasing, fun to read, and distinctive—like you!



Get focused and clear about your marketing message. Then unravel it slowly, piece by piece, from Headline through Summary to Recommendations:

  1. Who are you?
  2. What do you do and why do you do it?
  3. What is unique about how you execute your job?
  4. Why should I care to connect with you or keep reading your profile?
  5. Are your recommendations reinforcing your brand message?

Stay focused. One subject at a time. Follow an order and slowly guide me toward the last section on your LinkedIn profile and tell me what I should do next… call you? Connect with you? Endorse one of your skills?



One of LinkedIn’s latest and niftiest features is the integration of videos, images, and presentations. This visual aid can help your profile come to life QUICKLY!

You can now upload multimedia that can help reinforce your brand and marketing message. This can be charts, logos, awards, testimonial, etc. Tap into your creativity and let the marketing juices flow. Be careful not to give away confidential information through your presentations.  Also, don’t give away all of your data –you must protect some of your achievements and presentation material for an in-person interview. Otherwise, you will be rehashing information and that’s not sexy at all.


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Hidden Marketing Strategies for a Winning Executive Resume

Hidden Marketing Strategies for a Winning Executive Resume

Take an honest look at your resume. Go ahead…I’ll wait. Now, tell me, what did you feel? Are you proud of this dossier? Did you discover that your best triumphs jump off the page and grab you? Does it highlight your best accomplishments, paying homage to your legacy? Has it outlined the steps of your journey to the top? Would you confidently rely on this resume to guide your interview with a top Fortune 50 /100/500 firm?

Writing a spellbinding and persuasive resume isn’t just about polishing it [SMH]. Your executive resume must woo your reader and make them IMAGINE, FEEL, and ACT! Yes, yes, yes! FEEL something. Feel curious enough to continue reading…compelled to call you, engrossed in learning more about you. Their gut feeling should tell them that you might just be the best!

So how do you create a propulsion toward YOU and get YOU into that executive chair?

Promise. What is your brand promise? What is your guarantee? What do you clearly state you will deliver?

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Many of the clients I’ve partnered with are embarking on ‘next-career’ moves. What that means is they are gainfully employed, but ‘itching’ for the next challenge. What I’ve discerned is that there are several common trends emerging among my recent clientele. If you will, allow me to share a few with you today.

2014 Executive Resume Trends

The One-Company Executive

Several of the executives that engaged my resume development services have found themselves working for the same company for years (some nearing a decade or two) and wondering if they have enough of a career progression to highlight linear growth on their resume.

Know this: being on the right team at the right time also has merit. So, perhaps your impact cannot be quantified or represented in changing job titles but it may be that your contribution was solid leadership during a merger and acquisition? Legacy during a reorganization? Key strategist during a global expansion? Pillar of support during revolving leadership? As a leader or senior executive, your company’s milestones and triumphs are also yours! Achievements for resume are not just individual victories. Thankfully, the traditional resume with an Objective and linear employment is dead! Yes. Newsflash. Dead. This is welcomed news because the new branded resume is a story telling document that places your distinction and legacy at the core with linear job descriptions taking a backseat.

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