“Marketing is the art of meaningful differentiation.”
A career-altering executive resume is not engineered by just narrating your employment history—but by way of persuasive storytelling and strategic road-mapping!
I realize you’ve probably heard this before and I bet you wondered how you can convert your executive resume into a six-figure, job-interview magnet. Well, there are several strategies but we don’t have time for a workshop right now; therefore, allow me to help you mount a resume turnaround by first attempting to pivot your thinking. (That’s where it always begins!)
Answer the following questions and carefully weave those answers into your resume. Then reap the benefits of shifting from a passive and boring MS Word doc into a high-impact, influential marketing dossier that even you will enjoy reading over and over again!
INTROSPECTIVE QUESTIONS THAT WILL INSTANTLY DIFFERENTIATE YOU
DESTINY: Where is this resume taking you?
PURPOSE: Why do you want to go there?
TARGET: Who needs your services and why?
VALUE OFFER: What services do you offer and what problem(s) does it solve?
RETURN ON INVESTMENT (ROI): What is in it for them? Let me try again… What is your bottom-line promise?
BRAND: What is unique about how you approach your job?
DISTINCTION: Why are you good at it and how is it unmatched?
PROVE IT: How do you know you are really that good?
REINFORCE IT: How do you measure/quantify how good you really are?
Answering the preceding questions isn’t and shouldn’t be easy. An active executive resume connects the dots for your future employer or customers. Establish yourself as a ‘wanted’ leader by not taking a laid-back approach in the writing of your career tale, because that only results in a very lifeless document. To influence and enhance the quality of interview invitations you attract, you must strategically and progressively draw in your audience by unraveling your meaningful ROI-driven story and enlightening them as to why they need YOU!
Rosa Elizabeth Vargas
Certified Master Resume Writer
Award-Winning Resume Writing Services
Take an honest look at your resume. Go ahead…I’ll wait. Now, tell me, what did you feel? Are you proud of this dossier? Did you discover that your best triumphs jump off the page and grab you? Does it highlight your best accomplishments, paying homage to your legacy? Has it outlined the steps of your journey to the top? Would you confidently rely on this resume to guide your interview with a top Fortune 50 /100/500 firm?
Writing a spellbinding and persuasive resume isn’t just about polishing it [SMH]. Your executive resume must woo your reader and make them IMAGINE, FEEL, and ACT! Yes, yes, yes! FEEL something. Feel curious enough to continue reading…compelled to call you, engrossed in learning more about you. Their gut feeling should tell them that you might just be the best!
So how do you create a propulsion toward YOU and get YOU into that executive chair?
Promise. What is your brand promise? What is your guarantee? What do you clearly state you will deliver?
Many of the clients I’ve partnered with are embarking on ‘next-career’ moves. What that means is they are gainfully employed, but ‘itching’ for the next challenge. What I’ve discerned is that there are several common trends emerging among my recent clientele. If you will, allow me to share a few with you today.
The One-Company Executive
Several of the executives that engaged my resume development services have found themselves working for the same company for years (some nearing a decade or two) and wondering if they have enough of a career progression to highlight linear growth on their resume.
Know this: being on the right team at the right time also has merit. So, perhaps your impact cannot be quantified or represented in changing job titles but it may be that your contribution was solid leadership during a merger and acquisition? Legacy during a reorganization? Key strategist during a global expansion? Pillar of support during revolving leadership? As a leader or senior executive, your company’s milestones and triumphs are also yours! Achievements for resume are not just individual victories. Thankfully, the traditional resume with an Objective and linear employment is dead! Yes. Newsflash. Dead. This is welcomed news because the new branded resume is a story telling document that places your distinction and legacy at the core with linear job descriptions taking a backseat.