Executive-resumeIf you are ready to job search with a FANTASTIC executive resume, you have to strategize beyond functions, skills, and accomplishments. Yes, beyond achievements, because at the executive level EVERY candidate is competent and successful.

As a leader, you are not hired as a ‘cog in the wheel’ but to re-invent, fix, or upgrade the machine! Wouldn’t you agree? Therefore, you must decide to become the hero in your executive resume and paint that picture — make your mark! Are you a miracle worker? An innovator? A change agent? A turnaround artist? An all-star coach?



1. Tagline: What is your promise to your future employer? Make them care!

2. Personal brand statement: No, it is not the same as a tagline. A tagline is your hook — a branding statement is a mini-preview of what is to unfold in your unmatched, superhero tale.

Ingredients for an ROI-driven brand:

Passion + Specialty + Legacy + Your distinct signature (why you and not someone else?) + Value Offer = SUPER BRAND!
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Path W Pink Sky

Career Change Path

Executive Career Transitions:  Get Clear, Get Real, and Get Focused

You’ve got a dream job in mind? Great! Tired of not taking the leap and you finally built enough courage to jump?

I applaud you and support you in your dream endeavors.  In fact, I will toast to you tonight! But un momento porfavor!

Before you walk in to that office or into that Boardroom and drop off that letter of resignation…before you begin to mass email your resume to Google, Apple, and other cutting-edge dream employers, you need to do some serious preparation work.

[Horn tooting to follow]   As a Job Search Coach and Resume Writer, my high-level, critical, and strategic recommendation (ahem) is that you C.R.F. your way into your new position and/or trade.




1.  GET CLEAR: Why do you want to perform this job?  What value do you offer that reaches beyond fulfilling your own desires?  Having passion for this new industry and role is fantastic.  Yay!  But it is not enough.

Employers are taking a huge risk by accepting a ‘newbie’ into the industry or company so there better be some high ROI for their high-stakes investment.

2.  GET REAL: Wanting fulfill a job, promising you will succeed, and caring about other people really isn’t enough either.  You must reference hard skills, high-impact accomplishments, and transferable experience on your executive resume.  These experiences must be real examples with the Who, What, Where, and How of it.

Thoroughly read the job posting you are interested in or source a generic job descriptions and align their requirements with your supporting experience, focusing on “benefit-to-company” results. Another way to look at it in order to identify ‘net’ achievements is by asking yourself: How was the department/organization/team/company performing “Before my tenure” vs. “After my tenure.”

Tough love for my clients: Here is how I keep it real with my clients and how you can get real, too –> If you are not ready now, you now know how you need to steer your career to strengthen your career transition plans.  All this “Getting Clear” isn’t a waste of time.

Some cheerleading: It is not that you will never move into that new space — it is that right now you may not be able to bridge that gap enough to even take a leap. How will you know? Check each requirement; if you cannot come up with examples that are relevant, can be proven or quantified, not even close — then re-THINK your strategy and gain that experience first now that you have a clear career roadmap. Come back and jump with a parachute!

3.  GET FOCUSED: Gather all your evidence, outline it, and leverage it across your communication tools: social media, executive resume, networking cards, biography cover letter and in your networking pitch.  Prioritize it.  Don’t just randomly list or voice this experience.

NOTE: These transferable achievements are not just resume bullets — these are ‘blocks’ building a bridge to your new career!

You were successful? Someone called you in for an interview? Fantastic! Let the interview and negotiations begin! Practice countering any push-backs; remember that career transition is about bridging that gap and your new employer will try to connect the dots, too.  He/she will need you to convince them why YOU when they can hire someone else who has been in that role before, done the work before, before, before, before. You know — be ready!

I don’t know about you but if I am about to take a giant leap, I am bringing several safety nets.  Just in case.

I am not alone in this opinion.  Great minds think alike and below I have pasted links to other great blog posts that will help you embark on your new journey.


5 Tips on Making a Career Transition 

15 Questions to Ask Before Making a Career Change

What is Career Transition

How to Make a Successful Career Change















“Marketing is the art of meaningful differentiation.”

John Lederer

EXECUTIVE RESUME A career-altering executive resume is not engineered by just narrating your employment history—but by way of persuasive storytelling and strategic road-mapping!

I realize you’ve probably heard this before and I bet you wondered how you can convert your executive resume into a six-figure, job-interview magnet. Well, there are several strategies but we don’t have time for a workshop right now;  therefore, allow me to help you mount a resume turnaround by first attempting to pivot your thinking. (That’s where it always begins!)

Answer the following questions and carefully weave those answers into your resume. Then reap the benefits of shifting from a passive and boring MS Word doc into a high-impact, influential marketing dossier that even you will enjoy reading over and over again!



DESTINY: Where is this resume taking you?

PURPOSE: Why do you want to go there?

TARGET: Who needs your services and why?

VALUE OFFER: What services do you offer and what problem(s) does it solve?

RETURN ON INVESTMENT (ROI): What is in it for them? Let me try again… What is your bottom-line promise?

BRAND: What is unique about how you approach your job?

DISTINCTION: Why are you good at it and how is it unmatched?

PROVE IT: How do you know you are really that good?

REINFORCE IT: How do you measure/quantify how good you really are?

Answering the preceding questions isn’t and shouldn’t be easy.  An active executive resume connects the dots for your future employer or customers. Establish yourself as a ‘wanted’ leader by not taking a laid-back approach in the writing of your career tale, because that only results in a very lifeless document. To influence and enhance the quality of interview invitations you attract, you must strategically and progressively draw in your audience by unraveling your meaningful ROI-driven story and enlightening them as to why they need YOU!


Rosa Elizabeth Vargas
Certified Master Resume Writer
Award-Winning Resume Writing Services


What is that old adage? A picture is worth a thousand words! That’s right. This is especially true now that job searching and networking is conducted almost exclusively through digital communication tools. You don’t have to be a bombshell, but you must be aware that online images have equal if not greater impact than words.  Therefore, your headshot must be on-brand, inviting, and relevant to your profession (targeting your market).

See the different impression and impact the following images have on you. Can you guess what they do for a living? One is a Life Coach, the other a Chief Financial Officer, and one is an Executive Chef (wink).



Please read our first post in this series, “Breakthrough Tips for a Sexy LinkedIn Profile.” We shared secrets that will spruce up your LinkedIn Headshot and Headline. Below you will find additional tips that will convert your LinkedIn profile into a connection magnet.



While LinkedIn’s profile is capped at 2,000 characters, you don’t have to use all the space and if you do it doesn’t all have to be occupied by words. Insert white space, bullets, and shorter sentences followed by longer sentences. This will give your LinkedIn profile some much-needed room, flow, and appeal. It will be easier on the eyes, pleasing, fun to read, and distinctive—like you!



Get focused and clear about your marketing message. Then unravel it slowly, piece by piece, from Headline through Summary to Recommendations:

  1. Who are you?
  2. What do you do and why do you do it?
  3. What is unique about how you execute your job?
  4. Why should I care to connect with you or keep reading your profile?
  5. Are your recommendations reinforcing your brand message?

Stay focused. One subject at a time. Follow an order and slowly guide me toward the last section on your LinkedIn profile and tell me what I should do next… call you? Connect with you? Endorse one of your skills?



One of LinkedIn’s latest and niftiest features is the integration of videos, images, and presentations. This visual aid can help your profile come to life QUICKLY!

You can now upload multimedia that can help reinforce your brand and marketing message. This can be charts, logos, awards, testimonials, etc. Tap into your creativity and let the marketing juices flow. Be careful not to give away confidential information through your presentations.  Also, don’t give away all of your data –you must protect some of your achievements and presentation material for an in-person interview. Otherwise, you will be rehashing information and that’s not sexy at all.


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