Ready to job search with a FANTASTIC executive resume? Great! Let’s get to it.

Today’s executive resume is more than achievements because at the executive level EVERY candidate is competent and successful. So, if you think your contributions (and a few dollar signs) on the resume is enough to net you the best opportunities — think again, write again, and again, and again…until your resume markets a differentiating value offer.

As a leader, you are not hired simply as a ‘cog in the wheel’ but to re-invent, scale, and modernize organizations/departments/teams/business strategies. Therefore, you must clearly communicate your ‘value add’ and promise the BEST return on invested hire.




Here is how you can begin to layer value on top of your executive career tale and scale your job search reach.


1. Tagline: What do you specialize in beyond fulfilling your role (CEO/CIO/CFO, etc.) and what does that mean for your future employer? I heard someone once ask (I forget where I heard it),

“What have you done with the title they gave you?”

Not, “Did you perform your job well?” and not, “Did you deliver on mandate?” –instead, they wanted to hear how you wielded the title to create!


2. Personal brand statement: It is not the same as a tagline. A tagline is your hook — a branding statement underscores your promise and expands upon your value offer.

Ingredients for an ROI-driven brand:

Value offer (tagline) + passion + specialty + legacy + your distinct signature (why you and not someone else) + emotional connection = SUPER BRAND!


Let’s take CocaCola for example:


They don’t say, “We are a beverage company that has been serving the global market for decades.”

They say…

To Refresh The World

To Inspire Moments of Optimism and Happiness

To Create Value and Make a Difference


(You can read the rest here)


3. Brand-aligned, high-impact examples that deepen your personal brand message: Which of the many amazing milestones in your career was game changing?

Against what kind of opposition/challenges/backdrop? Set the stage — contrast breeds perspective!

How did you…

pave the way

set a foundation

drive culture change

delivered hyper growth

changed corporate identity

yielded brand liquidity

saved the company from monetary declines

and…what were the odds?


4. What’s your overarching story?

career overview that shows a progressive story

experience that reinforces your promise and brand

clearly defined results tied to long-term goals and immediate gains beyond what was expected


5. Now prioritize and position, because it is true what they say about real estate!


Going beyond achievements by promoting a unique value offer will help you spin your experience into a personal, engaging, and differentiating tale.


Listen to other experts outside of the career services industry. They know…

“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.” ~Deepak Chopra


“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!”

– Navid Moazzez


Read more Personal Branding Quotes Here


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“Marketing is the art of meaningful differentiation.”

John Lederer

EXECUTIVE RESUME A career-altering executive resume requires more than just employment narrative—the new job-search market demands that your executive resume serves as a strategic roadmap, guiding you to the right market and steering interviews in your favor.

How can you convert your executive resume into a six-figure interview magnet? Allow me to help you mount a resume turnaround by first pivoting your resume-writing perspective.


DESTINY: Where is this resume taking you?

PURPOSE: Why do you want to go there?

TARGET: Who needs your services and why?

VALUE OFFER: What services do you offer and what problem(s) would be solved?

RETURN ON INVESTMENT (ROI): What is in it for them?

BRAND: What is unique about how you approach your job?

DISTINCTION: How are you unmatched as an expert in your field?

REINFORCE IT: How do you measure/quantify how good you really are?

An active executive resume connects the dots for your future employer and shows them what YOU have done with the job not HOW you have done your job.


Rosa Elizabeth Vargas
Certified Master Resume Writer
Award-Winning Resume Writing Services

Taking control of what recruiters and hiring authorities find when they search for your name online isn’t just smart — but critical in today’s digital and global job search landscape.

So, what have you done to steer your online image the right way?

Well, let’s see…


You are probably on LinkedIn. Yes? Great. No?



You have a Facebook account. Good! Maybe.

Be careful with what you post online because once it is online, it stays online. Even if you delete it, it stays online somewhere.

The other day, I was focused on retrieving a picture I deleted on my mobile (which syncs automatically with my online social media sites by default. Who knew? Yikes!). Interestingly and disappointingly, I found an app to do just that! I couldn’t believe it. It was the one occasion during which I, partially, hoped my online search yielded no solutions.



You have developed your own website. Right? 🙂  I know you haven’t. This brings me to the point of leveling up your brand.


Level UP Your Online Personal Branding Campaign


You must purchase your name as a domain today and begin to develop your personal branding website as soon as possible.


Beyond controlling search results, you will position yourself as an expert. As a top-tier executive, you are also in your line of work to be perceived as an authority in your industry or discipline — the guy or gal they MUST call to get results. Building a website not only hands you the ‘wheel’ to your own online brand, but it will ascend your leadership reputation to the next level, especially if you take up blogging (more in the next post). It is also a great career management tool.


  1. Buy your domain name. Make sure you get the .org and .net extensions, too.
  2. Choose a web hosting company that offers support and competitive pricing with decent bandwidth allocated to your site.
  3. Hire a web developer to design a search engine and mobile-friendly website.
  4. Partner with a content writer who specializes in blending career marketing with SEO (search engine optimization) tactics.
  5. Solicit a career coach to help ensure your content development and web design is on-brand; and that it appeals to hiring authorities in your target industry.

What other tools or strategies are you using to dial up your personal brand? Share below.




On October 28, 2016, in Executive Resume, by Rosa Elizabeth, CMRW

What the heck are you doing to your resume?


Trick-or-treating isn’t only for youngsters. Many executives are, unintentionally, scaring away job opportunities.

Just imagine: I’m at my desk, I open a new e-mail with subject line “My Resume For Your Review.”  Here is what I see far too often…


Top ‘not-so-well-played’ resume tricks


Old e-mail addresses. Your e-mail domain is disclosing your age and not at all in a magnificent way (that was coincidentally rhythmic).

Nothing—well almost nothing—screams, “I am antiquated” than an e-mail address that ends with,,, or any others formed in the 90s. Replace those e-mail accounts ASAP. Possible replacements include or better yet

Photos on your resume. Yes. I know. I’ve said this before. Just in case you missed the memo —no photos on resumes.

International careerist: If you must have one, please choose a high-resolution image.

Scary resumes

Reason for leaving your last job. Yikes. Really? Why? TMI (Too Much Information). This sensitive topic should not be disclosed on your resume—even if it was due to a restructuring. Please wait for that interview.

Salary history. Boo! See above.

Missing LinkedIn address. Don’t make them Google you and wind up on the wrong profile. I’ve done it and found very disappointing profiles. You never know who else has a similar name and what on earth they are doing with it. Control your online brand.

Death by bullets. The number of bullets, while unpleasant, isn’t the biggest problem. The weakness here is that a sea bullets usually means you have shared too much; that you are desperately attempting to appear qualified; and that you didn’t take the time to distill, prioritize, and position.

No cape? Whether you like it or not, and even if it makes you uncomfortable—your leadership resume is a marketing tool. Therefore, you are the ‘hero’ of your career tale. So, own it!

What?! Have you ever read a resume that sounds amazing at first, but as you keep reading you realize you have no idea if this person delivered anything?

Qualitative writing is essential. Sure you must ‘sell yourself’ and market your candidacy, but it cannot be fluff. What specific and quantifiable examples would show them that you are the real deal? Which of those substantiated accomplishments is unlikely to be matched by another?

Move beyond accomplishments. Your executive resume should be evolving along with the shifts in our job search market. Your resume must reveal triumphs amid changes, conflicts, restructurings, globalizations, crises, consolidations.

A backdrop intensifies the value of your accomplishments.

Political affiliations. I applaud you for standing behind what you believe. I caution that this is risky. Whenever you ask others to pick a side—they usually will—the side they choose may not be yours.

The only time I would recommend political affiliations listed on an executive resume is when it’s relevant and instrumental to the job.

Focus. Where are you going and what do you want? I can always tell when a job seeker is trying to widen the net. This is very tricky, and if not pulled off well, your executive resume will leave hiring authorities confused and with more questions than they care to present.

Family e-mail. I love my family. I really do, but you need to have your own e-mail account. Employers need to know your partner is not the one making decisions for you; and that you can be trusted with confidential information.  Don’t hate me. I am just direct.

Formatting inconsistencies. This one really scares me; perhaps because I am so designed focused. However, I don’t think I am alone on this one. Inconsistencies in fonts, colors, dividers, and text boxes all exude sloppiness, haste, and neglect.  If you are computer challenged, stick to a simple and clean layout.

There are many resume revamping strategies to turn your executive resume into a real treat, carving a path toward a new and fulfilling career.

Resumes don’t have to be boring—and certainly not scary.



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