You clicked on the link, so I guess no one told you either! Alright. Here it is:
The executive biography is just as important as the executive resume (gasp)!
Yes, and this is coming from a professional resume writer!
An executive biography markets your leadership profile and career progression in a more organically engaging and concise manner than the executive resume. The executive resume, when masterfully crafted, is a hard-hitting dossier with a series of accomplishments from the employer ‘s eye view. The executive resume follows a chronological order and warrants that the writer embark on a dance with keywords, industry jargon, and lexicon. However, when writing your executive biography, you have creative latitude to tell YOUR story YOUR way with a few career-defining milestones to anchor your value-driven career journey.
You will weave into your executive biography your personal values, career brand, and vision. The expected results? You will call to action companies whose culture would perfectly align with your behavioral style, leadership philosophy, and career goals.
Who are you as a leader? What is at the core of your executive DNA?
The answer to this question is crucial because it will serve as a brand development compass. Don’t try to be anyone else or to ‘guestimate’ what employers might want to hear. Instead, let’s uncover the value your authentic brand delivers. Yes, ultimately we must tie your brand promise to what your target company needs. First, let’s focus on ‘commercializing’ who you truly are as an executive.
1 . Where are you heading?
The first question I pose to my executive clients is simply, “what is your career path?” If we know where you are heading, then we can dive into the core of why and what is calling you there.
Why are you interested in this next-level career move? Why does it call you? How will it be more fulfilling than where you are now?
What value does your experience offer in this new position and how is it unique?
Authentic Brand Exercise
If you are ready to job search with a FANTASTIC executive resume, you have to strategize beyond functions, skills, and accomplishments. Yes, beyond achievements, because at the executive level EVERY candidate is competent and successful.
As a leader, you are not hired as a ‘cog in the wheel’ but to re-invent, fix, or upgrade the machine! Wouldn’t you agree? Therefore, you must decide to become the hero in your executive resume and paint that picture — make your mark! Are you a miracle worker? An innovator? A change agent? A turnaround artist? An all-star coach?
WRITING YOUR EXECUTIVE RESUME WITH POWER
1. Tagline: What is your promise to your future employer? Make them care!
2. Personal brand statement: No, it is not the same as a tagline. A tagline is your hook — a branding statement is a mini-preview of what is to unfold in your unmatched, superhero tale.
Ingredients for an ROI-driven brand:
Passion + Specialty + Legacy + Your distinct signature (why you and not someone else?) + Value Offer = SUPER BRAND!
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Executive Career Transitions: Get Clear, Get Real, and Get Focused
You’ve got a dream job in mind? Great! Tired of not taking the leap and you finally built enough courage to jump?
I applaud you and support you in your dream endeavors. In fact, I will toast to you tonight! But un momento porfavor!
Before you walk in to that office or into that Boardroom and drop off that letter of resignation…before you begin to mass email your resume to Google, Apple, and other cutting-edge dream employers, you need to do some serious preparation work.
[Horn tooting to follow] As a Job Search Coach and Resume Writer, my high-level, critical, and strategic recommendation (ahem) is that you C.R.F. your way into your new position and/or trade.
THE C.R.F. PATH TO YOUR NEW J.O.B.
1. GET CLEAR: Why do you want to perform this job? What value do you offer that reaches beyond fulfilling your own desires? Having passion for this new industry and role is fantastic. Yay! But it is not enough.
Employers are taking a huge risk by accepting a ‘newbie’ into the industry or company so there better be some high ROI for their high-stakes investment.
2. GET REAL: Wanting fulfill a job, promising you will succeed, and caring about other people really isn’t enough either. You must reference hard skills, high-impact accomplishments, and transferable experience on your executive resume. These experiences must be real examples with the Who, What, Where, and How of it.
Thoroughly read the job posting you are interested in or source a generic job descriptions and align their requirements with your supporting experience, focusing on “benefit-to-company” results. Another way to look at it in order to identify ‘net’ achievements is by asking yourself: How was the department/organization/team/company performing “Before my tenure” vs. “After my tenure.”
Tough love for my clients: Here is how I keep it real with my clients and how you can get real, too –> If you are not ready now, you now know how you need to steer your career to strengthen your career transition plans. All this “Getting Clear” isn’t a waste of time.
Some cheerleading: It is not that you will never move into that new space — it is that right now you may not be able to bridge that gap enough to even take a leap. How will you know? Check each requirement; if you cannot come up with examples that are relevant, can be proven or quantified, not even close — then re-THINK your strategy and gain that experience first now that you have a clear career roadmap. Come back and jump with a parachute!
3. GET FOCUSED: Gather all your evidence, outline it, and leverage it across your communication tools: social media, executive resume, networking cards, biography cover letter and in your networking pitch. Prioritize it. Don’t just randomly list or voice this experience.
NOTE: These transferable achievements are not just resume bullets — these are ‘blocks’ building a bridge to your new career!
You were successful? Someone called you in for an interview? Fantastic! Let the interview and negotiations begin! Practice countering any push-backs; remember that career transition is about bridging that gap and your new employer will try to connect the dots, too. He/she will need you to convince them why YOU when they can hire someone else who has been in that role before, done the work before, before, before, before. You know — be ready!
I don’t know about you but if I am about to take a giant leap, I am bringing several safety nets. Just in case.
I am not alone in this opinion. Great minds think alike and below I have pasted links to other great blog posts that will help you embark on your new journey.