Who are you as a leader? What is at the core of your executive DNA? The answer to this question is crucial because it will serve as a brand development compass. Don’t try to be anyone else or to ‘guestimate’ what employers might want to hear. Instead, let’s uncover the value your authentic brand […]
Tag: Personal Brand
Are You A Superstar?
The job search competition is fierce –there is no way to deny that! All the career gurus are advising you to build your brand, get online, tap into the hidden market, launch a strategic job search campaign—but have we failed to divulge you must be a superstar!?
Spring Cleaning and Your Personal Brand
Branding yourself was a great idea! You are well aware of your unique value offer; have leveraged it to position yourself as an expert in your field and ‘knockout’ other heavy-weight champions. Great job!
The Resume: From The Employer Perspective
Get this, your resume is not a job ad. You are not to list all the requirements to perform the job. (Employers already know what this entails). Your resume is a candidate promotional tool and you are to tell…what YOU did with the opportunities under the given job title—not that you DID actually fulfill the job title (that is the least expected of you).