The Golden Arches are undeniably the most recognized business symbol on the planet, yet the company known for this symbol continues to spend massive amounts of money on advertising in every medium known to modern times.
Would their popularity or fame disappear if they suddenly stopped all advertising? The short answer is, “yes, of course,” though it may take a bit longer than lesser-known brands to subside to the point of being critical.
Regardless of your personal feelings about this brand it’s hard to deny that their self-created buzz is what has kept them on the leading edge in their industry for more than six decades with some 36,000 restaurants in more than 100 countries.
Leveraging the Benefit of Self-Created Buzz In Your Content Creation
Every business owner should pay close attention to the formula that has worked so well for this behemoth as well as others who have achieved the same level of success and notoriety.
Ray Croc could have told a few close friends and relatives about his new venture and kept it local and relatively unknown (as the brothers he acquired the original store from had done), and he would have had, in all probability, a successful local hamburger stand that never grew outside the scope of those intimately familiar with it.
Business has changed a lot since the ‘50s, but one thing that will never change is the fact that you must use every avenue available to let the world know who you are and what you do if you want to be successful. In those days, newspapers, radio and television were the most efficient ways of getting the word out. These forms of advertising were slow, cumbersome and terribly cost-prohibitive for most small businesses just starting out.
Opening the Marketing Doors on a Shoestring Budget
Today, the internet has opened many doors for those with limited budgets to quickly achieve great success, but only if those tools are used properly. And while the ways of getting the word out have changed, the attitude of most consumers has changed right along with it.
Mr. Croc didn’t need to concern himself with things like company culture, how much experience he had in making hamburgers or the myriad of other facts that consumers want to know about the companies they choose to do business with today.
In order to answer those questions and to let consumers know if companies are right for them, a relatively new strategy known as content marketing is allowing owners of companies (especially start-ups) the opportunity to use a storytelling style to introduce interested customers to their products, their culture and their unique brand.
Using Content Marketers to Dig Up Brand Gold
Taking advantage of this new way of connecting is as simple as reaching out to a competent content marketer that will work with you to dig up your company gold and display it properly for all the world to see. This can be a time-consuming task that most company owners just don’t have the bandwidth to deal with in the throes of every other demand that consumes them from the time the alarm goes off in the morning until they finally are able to fold a pillow beneath their head.
So, who is content marketing for?
The experienced business executive branching out on their own
The entrepreneur needing to increase website traffic
The established business that may be experiencing growth pains
New product creators looking to enhance buzz
This is just a small sample of those who will benefit from content marketing and, as with any other business strategy campaigns, those who start early and often will always benefit the most.
There’s an old joke that asks, “Where do businesses go to die?”
The answer is, “the second page of Google.”
By partnering with a content marketing/content writing professional, company owners and managers have successfully avoided this sad fate.
So, if you’re ready to take your business to the next level, consider engaging the services of a content marketer. The business you save may be your own!
By Rob Poindexter, Content Writer, Content Marketer, Blog Writer, Storyteller
Contact me at firstname.lastname@example.org if I can be of service.