This executive resume is more colorful than the average resume we create for our executive clientele. During the resume branding process, client and I determined that a bold color, deviating from the typical black & white overused in her industry would best help attract attention over her competition.
Our bold choice of color and strategic positioning of information played right into the total branding package.
Design should never be arbitrary. Color choices, graphs, logos, etc. must all play a role in fortifying a valuable brand message. Branding, when done correctly, is not visual gimmicks– but it deepens the marketing message and makes a lasting impression. Look to Google, Apple, and Coca-Cola for example.
Our marketing message here is that this client is a confident, energetic, charismatic leader who enjoys creating a positive work environment for her teams while concurrently more than doubling efficiency at work. She often hears her name whispered, preceding the following statement: “She always looks so happy!”
Her leadership mantra is: “We can work hard, make a significant impact, and be happy while we do it!”
By digging deep to come up with amazing QUANTIFIABLE results we were able to prove her leadership model. Why wouldn’t an employer hire a leader that inspires teams to deliver breakthrough results while she cascades happiness (job satisfaction) from C-Suite to front-line employees? They do! This resume marked this client as a memorable candidate and helped her soar above other leaders.
What color are you in business? What is your unique value offer? No two resumes that leave my office are alike– each resume truly reflects the individuality of each one of my clients — more importantly, position them as a ‘must-hire’ executive.
~ Rosa Elizabeth Vargas, Certified Master Resume Writer
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