“Marketing is the art of meaningful differentiation.”

John Lederer

EXECUTIVE RESUME A career-altering executive resume requires more than just employment narrative—the new job-search market demands that your executive resume serves as a strategic roadmap, guiding you to the right market and steering interviews in your favor.

How can you convert your executive resume into a six-figure interview magnet? Allow me to help you mount a resume turnaround by first pivoting your resume-writing perspective.

INTROSPECTIVE QUESTIONS THAT WILL INSTANTLY DIFFERENTIATE YOURSELF

DESTINY: Where is this resume taking you?

PURPOSE: Why do you want to go there?

TARGET: Who needs your services and why?

VALUE OFFER: What services do you offer and what problem(s) would be solved?

RETURN ON INVESTMENT (ROI): What is in it for them?

BRAND: What is unique about how you approach your job?

DISTINCTION: How are you unmatched as an expert in your field?

REINFORCE IT: How do you measure/quantify how good you really are?

An active executive resume connects the dots for your future employer and shows them what YOU have done with the job not HOW you have done your job.

 

Rosa Elizabeth Vargas
Certified Master Resume Writer
Award-Winning Resume Writing Services
www.careersteering.com

Who are you as a leader? What is at the core of your executive DNA?

 

The answer to this question is crucial because it will serve as a brand development compass. Don’t try to be anyone else or to ‘guestimate’ what employers might want to hear. Instead, let’s uncover the value your authentic brand delivers. Yes, ultimately we must tie your brand promise to what your target company needs. First, let’s focus on ‘commercializing’ who you truly are as an executive.
executive_dna

1 . Where are you heading?

The first question I pose to my executive clients is simply, “What is your career path?” If we know where you are heading, then we can dive into the Why and What is calling you there.

2. Why?

Why are you interested in this next-level career move? Why does it call you? How will it be more fulfilling than where you are now?

3. What?

What value does your experience offer in this new position and how is it unique?

 

Authentic Brand Exercise 

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