“Marketing is the art of meaningful differentiation.”
A career-altering executive resume is not engineered by just narrating your employment history—but by way of persuasive storytelling and strategic road-mapping!
I realize you’ve probably heard this before and I bet you wondered how you can convert your executive resume into a six-figure, job-interview magnet. Well, there are several strategies but we don’t have time for a workshop right now; therefore, allow me to help you mount a resume turnaround by first attempting to pivot your thinking. (That’s where it always begins!)
Answer the following questions and carefully weave those answers into your resume. Then reap the benefits of shifting from a passive and boring MS Word doc into a high-impact, influential marketing dossier that even you will enjoy reading over and over again!
INTROSPECTIVE QUESTIONS THAT WILL INSTANTLY DIFFERENTIATE YOU
DESTINY: Where is this resume taking you?
PURPOSE: Why do you want to go there?
TARGET: Who needs your services and why?
VALUE OFFER: What services do you offer and what problem(s) does it solve?
RETURN ON INVESTMENT (ROI): What is in it for them? Let me try again… What is your bottom-line promise?
BRAND: What is unique about how you approach your job?
DISTINCTION: Why are you good at it and how is it unmatched?
PROVE IT: How do you know you are really that good?
REINFORCE IT: How do you measure/quantify how good you really are?
Answering the preceding questions isn’t and shouldn’t be easy. An active executive resume connects the dots for your future employer or customers. Establish yourself as a ‘wanted’ leader by not taking a laid-back approach in the writing of your career tale, because that only results in a very lifeless document. To influence and enhance the quality of interview invitations you attract, you must strategically and progressively draw in your audience by unraveling your meaningful ROI-driven story and enlightening them as to why they need YOU!
Rosa Elizabeth Vargas
Certified Master Resume Writer
Award-Winning Resume Writing Services
Are YOU Committing Career Suicide? Many Professionals Are.
Halt! Please stop surfing and read this article because you could unknowingly be on your way to committing career suicide!
Cautionary tale: I’ve witnessed many job seekers, including high-ranking executives, arrive at the shocking realization that they’ve progressively carved an unfavorable, seemingly intractable career path. Why? Because they NEVER anticipated needing to launch a job-search campaign again, especially after a long tenure in which they were convinced was a ‘stable’ and ‘reliable’ career track. Fortunately, CareerSteering.com is here to warn and advise you!
How to Recognize a Career Suicide Trail and Derail it Midway
The job search competition is fierce. There is no way to deny that. All the career gurus are advising you to build your brand, tap into the hidden job market by launching a strategic job search campaign…but, have we failed to divulge you must be a superstar!?
With so many qualified professionals seeking employment, it is not enough that you are competent, smart, and experienced. Nope, it is not. Your self-marketing must pack power, make a memorable impression, and ‘wow’ your prospective employers.
What makes a superstar in the realm of job hunting and career management? A superstar is…
1. A subject Matter Expert (SME) = Know your industry’s ins and outs. Stay abreast of the latest (keep your finger on the pulse), so you offer trending knowledge and competitive skills, which cannot be easily found in someone else, and, certainly, cannot be resisted.
Many professionals become comfy in their zone and don’t seek to acquire new skills or predict what may be needed in the future in order to remain center stage.
2. Confident = No matter how strong your brand or your job search tactics, your inadequacy and insecurity will be perceived. How do you build confidence? Work on being an SME and, yes, believe in your value. Plus, be courageous and brag, promote and flaunt your talent. Moxie anyone?
So many job seekers make the mistake of not tooting their own horn (and those that easily do, often shouldn’t). Know HOW you are brilliant. Ensure you can ’emanate’ your prowess, and, ooh baby, let the world see your glow!