Ready to job search with a FANTASTIC executive resume? Great! Let’s get to it.

Today’s executive resume is more than achievements because at the executive level EVERY candidate is competent and successful. So, if you think your contributions (and a few dollar signs) on the resume is enough to net you the best opportunities — think again, write again, and again, and again…until your resume markets a differentiating value offer.

As a leader, you are not hired simply as a ‘cog in the wheel’ but to re-invent, scale, and modernize organizations/departments/teams/business strategies. Therefore, you must clearly communicate your ‘value add’ and promise the BEST return on invested hire.

 

WRITING YOUR EXECUTIVE RESUME WITH A POWERFUL VALUE OFFER

 

Here is how you can begin to layer value on top of your executive career tale and scale your job search reach.

 

1. Tagline: What do you specialize in beyond fulfilling your role (CEO/CIO/CFO, etc.) and what does that mean for your future employer? I heard someone once ask (I forget where I heard it),

“What have you done with the title they gave you?”

Not, “Did you perform your job well?” and not, “Did you deliver on mandate?” –instead, they wanted to hear how you wielded the title to create!

 

2. Personal brand statement: It is not the same as a tagline. A tagline is your hook — a branding statement underscores your promise and expands upon your value offer.

Ingredients for an ROI-driven brand:

Value offer (tagline) + passion + specialty + legacy + your distinct signature (why you and not someone else) + emotional connection = SUPER BRAND!

 

Let’s take CocaCola for example:

 

They don’t say, “We are a beverage company that has been serving the global market for decades.”

They say…

To Refresh The World

To Inspire Moments of Optimism and Happiness

To Create Value and Make a Difference

 

(You can read the rest here)

 

3. Brand-aligned, high-impact examples that deepen your personal brand message: Which of the many amazing milestones in your career was game changing?

Against what kind of opposition/challenges/backdrop? Set the stage — contrast breeds perspective!

How did you…

pave the way

set a foundation

drive culture change

delivered hyper growth

changed corporate identity

yielded brand liquidity

saved the company from monetary declines

and…what were the odds?

 

4. What’s your overarching story?

career overview that shows a progressive story

experience that reinforces your promise and brand

clearly defined results tied to long-term goals and immediate gains beyond what was expected

 

5. Now prioritize and position, because it is true what they say about real estate!

 

Going beyond achievements by promoting a unique value offer will help you spin your experience into a personal, engaging, and differentiating tale.

 

Listen to other experts outside of the career services industry. They know…

“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.” ~Deepak Chopra

 

“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!”

– Navid Moazzez

 

Read more Personal Branding Quotes Here

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“Marketing is the art of meaningful differentiation.”

John Lederer

EXECUTIVE RESUME A career-altering executive resume requires more than just employment narrative—the new job-search market demands that your executive resume serves as a strategic roadmap, guiding you to the right market and steering interviews in your favor.

How can you convert your executive resume into a six-figure interview magnet? Allow me to help you mount a resume turnaround by first pivoting your resume-writing perspective.

INTROSPECTIVE QUESTIONS THAT WILL INSTANTLY DIFFERENTIATE YOURSELF

DESTINY: Where is this resume taking you?

PURPOSE: Why do you want to go there?

TARGET: Who needs your services and why?

VALUE OFFER: What services do you offer and what problem(s) would be solved?

RETURN ON INVESTMENT (ROI): What is in it for them?

BRAND: What is unique about how you approach your job?

DISTINCTION: How are you unmatched as an expert in your field?

REINFORCE IT: How do you measure/quantify how good you really are?

An active executive resume connects the dots for your future employer and shows them what YOU have done with the job not HOW you have done your job.

 

Rosa Elizabeth Vargas
Certified Master Resume Writer
Award-Winning Resume Writing Services
www.careersteering.com

Writing A Board-Level Resume

 

Thinking of throwing your name into the hat for a coveted Board-level seat? Great! First, make sure your resume is Board-level ready! Yes, there is a difference between you corporate executive resume and your Board CV.  To compete with other Board nominees, you must consider—and promote—the contributions your candidacy will bring as a member of the Board and not just the accomplishments you have delivered thus far for your corporate employers.

executive-boardThe following is a partial list of key value drivers you must weave into your Board worthy CV/resume.

  • What is your unique value offer as a Board candidate?
  • List committee and Board experience first.
  • History delivering value to shareholders and describe the improvement.
  • Share soft/people skills such as relationship building, decision making, consensus creation.
  • Create a highlight section with high-stakes and top-level collaborations and results from strategic advisement.
  • Promote your industry expertise by referencing speaking engagements, community involvement, and mentions in publications.
  • Speak to your experience driving company vision, shaping corporate identity, risk management, and protecting/strengthening company brand.
  • Delineate career progressions with concise strategic initiatives.
  • Note breadth of leadership through transformations, M&As, restructurings, exits, turnarounds, consolidations, rebranding efforts, etc.
  • Quantify ROI: EBITDA growth, stock value, etc.

 

Bottom-line: You must brand yourself as a Board Director. You need to help them visualize you in a Board setting as a valuable, strategic member for that specific opportunity.  Here are two great videos I sourced for you on this topic. Good luck!

 

 

Executive-resumeIf you are ready to job search with a FANTASTIC executive resume, you have to strategize beyond functions, skills, and accomplishments. Yes, beyond achievements, because at the executive level EVERY candidate is competent and successful.

As a leader, you are not hired as a ‘cog in the wheel’ but to re-invent, fix, or upgrade the machine! Wouldn’t you agree? Therefore, you must decide to become the hero in your executive resume and paint that picture — make your mark! Are you a miracle worker? An innovator? A change agent? A turnaround artist? An all-star coach?

 

WRITING YOUR EXECUTIVE RESUME WITH POWER

1. Tagline: What is your promise to your future employer? Make them care!

2. Personal brand statement: No, it is not the same as a tagline. A tagline is your hook — a branding statement is a mini-preview of what is to unfold in your unmatched, superhero tale.

Ingredients for an ROI-driven brand:

Passion + Specialty + Legacy + Your distinct signature (why you and not someone else?) + Value Offer = SUPER BRAND!
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