Who are you as a leader? What is at the core of your executive DNA?

 

The answer to this question is crucial because it will serve as a brand development compass. Don’t try to be anyone else or to ‘guestimate’ what employers might want to hear. Instead, let’s uncover the value your authentic brand delivers. Yes, ultimately we must tie your brand promise to what your target company needs. First, let’s focus on ‘commercializing’ who you truly are as an executive.
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1 . Where are you heading?

The first question I pose to my executive clients is simply, “What is your career path?” If we know where you are heading, then we can dive into the Why and What is calling you there.

2. Why?

Why are you interested in this next-level career move? Why does it call you? How will it be more fulfilling than where you are now?

3. What?

What value does your experience offer in this new position and how is it unique?

 

Authentic Brand Exercise 

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YOUR CORPORATE HEADSHOT MATTERS

What is that old adage? A picture is worth a thousand words! That’s right. This is especially true now that job searching and networking is conducted almost exclusively through digital communication tools. You don’t have to be a bombshell, but you must be aware that online images have equal if not greater impact than words.  Therefore, your headshot must be on-brand, inviting, and relevant to your profession (targeting your market).

See the different impression and impact the following images have on you. Can you guess what they do for a living? One is a Life Coach, the other a Chief Financial Officer, and one is an Executive Chef (wink).

 

 

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Please read our first post in this series, “Breakthrough Tips for a Sexy LinkedIn Profile.” We shared secrets that will spruce up your LinkedIn Headshot and Headline. Below you will find additional tips that will convert your LinkedIn profile into a connection magnet.

 

WHITE IS THE NEW BLACK

While LinkedIn’s profile is capped at 2,000 characters, you don’t have to use all the space and if you do it doesn’t all have to be occupied by words. Insert white space, bullets, and shorter sentences followed by longer sentences. This will give your LinkedIn profile some much-needed room, flow, and appeal. It will be easier on the eyes, pleasing, fun to read, and distinctive—like you!

 

TRANSPARENCY AND STRAIGHT TALK WOOS

Get focused and clear about your marketing message. Then unravel it slowly, piece by piece, from Headline through Summary to Recommendations:

  1. Who are you?
  2. What do you do and why do you do it?
  3. What is unique about how you execute your job?
  4. Why should I care to connect with you or keep reading your profile?
  5. Are your recommendations reinforcing your brand message?

Stay focused. One subject at a time. Follow an order and slowly guide me toward the last section on your LinkedIn profile and tell me what I should do next… call you? Connect with you? Endorse one of your skills?

 

INSTANT STEAMINESS THROUGH GRAPHICS 

One of LinkedIn’s latest and niftiest features is the integration of videos, images, and presentations. This visual aid can help your profile come to life QUICKLY!

You can now upload multimedia that can help reinforce your brand and marketing message. This can be charts, logos, awards, testimonials, etc. Tap into your creativity and let the marketing juices flow. Be careful not to give away confidential information through your presentations.  Also, don’t give away all of your data –you must protect some of your achievements and presentation material for an in-person interview. Otherwise, you will be rehashing information and that’s not sexy at all.

 

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Hidden Marketing Strategies for a Winning Executive Resume

Hidden Marketing Strategies for a Winning Executive Resume

Take an honest look at your resume. Go ahead…I’ll wait. Now, tell me, what did you feel? Are you proud of this dossier? Did you discover that your best triumphs jump off the page and grab you? Does it highlight your best accomplishments, paying homage to your legacy? Has it outlined the steps of your journey to the top? Would you confidently rely on this resume to guide your interview with a top Fortune 50 /100/500 firm?

Writing a spellbinding and persuasive resume isn’t just about polishing it [SMH]. Your executive resume must woo your reader and make them IMAGINE, FEEL, and ACT! Yes, yes, yes! FEEL something. Feel curious enough to continue reading…compelled to call you, engrossed in learning more about you. Their gut feeling should tell them that you might just be the best!

So how do you create a propulsion toward YOU and get YOU into that executive chair?

Promise. What is your brand promise? What is your guarantee? What do you clearly state you will deliver?

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